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Ausgewählte Konferenztätigkeiten des Lehrstuhls für Marketing

2021

König, S., Holzmüller, H.H.: „Companies´ Adaptation to Global Climate Change: Empirical Identification of Drivers and Barriers to the Implementation of Protective Measures against Natural Hazards", 50th European Marketing Conference, Online, Mai 2021

Wesely, K., Holzmüller, H. H., Thommessen, C., Heinzel, A.: „Striving for energy autonomy? – An empirical investigation of homeowners‘ drivers and barriers to participate in community energy systems in Germany“, 5th IAFOR International Conference on Sustainability, Energy & the Environment (2021), Online (Honolulu, Hawaii), Januar 2021

Harrmann, L., Böhm, E., Eggert, A.: „Exploring the Paths towards Service Growth in Manufacturing Companies”, AMA Winter Academic Conference, Online, Februar 2021

 

2020

Kessenbrock, A., Holzmüller, H.H.: „Customers In-Store Information Handling – How We Juggle Info over the Smartphone and Salespersons Advice”, 8th Annual Winter Global Business Conference 2020, Tignes, Frankreich, Januar 2020

Ruoss, F., Holzmüller, H. H.: „Is There a Smart Way to Manage and Monitor Sales Agents in Export Markets? Presentation of a Research Proposal“, Workshop on Export Management Research, Paris, Frankreich, Januar 2020

Autmaring, T.: „The Hidden Needs of Users – Acceptance and Barriers of Using Ethnography for User-Driven Product Enhancement for SMEs in B2B Markets”, AMA Winter Academic Conference, San Diego, USA, Februar 2020

Grothaus, J., Kessenbrock, A.: „Can Dynamic Pricing be Fair? An Empirical Investigation on Various Strategies of Applying Variable Prices for One-Time Transactions and Term Contracts”, AMA Winter Academic Conference, San Diego, USA, Februar 2020

Raufeisen, X., Köcher, Sö.: „Blessing in Disguise? Utilizing humor to cope with inappropriate complaints on social media”, AMA Winter Academic Conference, San Diego, USA, Februar 2020

Wesely, K.: „Investigating homeowner’s motivation to participate in local sustainable energy projects – An analysis of the relevance of subjective energy autonomy in the context of energy saving investments in Germany”, AMA Winter Academic Conference, San Diego, USA, Februar 2020

Wesely, K.: „Towards a better understanding of emotional drivers and barriers in the context of local renewable energy projects – An empirical investigation on homeowners’ motives from a marketing perspective”, REAL CORP 2020, Online (Aachen), September 2020

 

2019

Ruffer, S., Schaefers, T., Eggert, A., Holzmüller, H. H.: „Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration”, Industrial Marketing Management Inaugural Summit, Kopenhagen, Dänemark, Januar 2019

Rebsch, S., Holzmüller, H. H.: „Beware of Love at First Sight – Towards a Systematic Selection of Sales Agents in Export Markets”, Winter Global Business Conference, Tignes, Frankreich, Januar 2019

De Keyser, A., Köcher, Sa., Alkire (née Nasr) L.: „Frontline Technology Infusion: Conceptual Archetypes and a Future Research Agenda”, Organizational Frontline Research (OFR) Symposium, Austin, USA, Februar 2019

Köcher, Sö., Köcher, Sa., Alkire (née Nasr), L.: „#followme: Developing and Testing a Life-Cycle Model of Influencer-Follower Relationships”, AMA Winter Academic Conference, Austin, USA, February 2019

Autmaring, T., Holzmüller, H.H.: „The User Perspective – Acceptance and Barriers of Ethnography as a Research Tool for Product Innovations for SMEs in B2B Markets”, 48th Annual Conference for the European Marketing Academy (EMAC), Hamburg, Mai 2019

Heix, S., Holzmüller, H.: „Cross-Cultural Experimental Research in International Marketing – An Avenue to Overcome the Etic-Emic Dilemma?“, 2019 AMA Global Marketing SIG Conference, Buenos Aires, Argentinien, Mai 2019

Heix, S., Holzmüller, H.: „Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach“, AMS Annual Conference, Vancouver, Kanada, Mai 2019

Franuszkiewicz, J., Heix, S., Frye, S., Haertel, T., Terkowsky, C.: „From laboratory education to laboratory edu-action: evaluation of a redesigned lab course for prospective technology teachers and resulting demands for cyber-physical ‘remotification’“, 5th Experiment International Conference (exp. at'19), Madeira, Portugal, Juni 2019

Köcher, Sa., Köcher, Sö., Alkire (née Nasr), L.: „The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach”, Academy of Marketing Science (AMS) Conference, Vancouver, Kanada, Juni 2019

Kessenbrock, A., Köcher, Sö., Holzmüller, H.H.: „Mobile In-Store Search and Customers‘ Switching Intentions“, 26th Recent Advances in Retailing and Service Science, Talinn, Estland, Juli 2019

Autmaring, T., Holzmüller, H.H.: „Using Ethnography as a Research Tool for Exploring User Experience in B2B-Businesses for Product Innovation Process”, International Conference on Trends and Innovations in Management, Engineering, Sciences and Humanities, Dubai, VAE, Dezember 2019

Hülsebusch, D., Kessenbrock, A., Cziehso, G.P., Fanakidou, C.: „Open the door, please – The effect of company tours on perceived corporate social responsibility and companies’ reputation”, International Conference on Trends and Innovations in Management, Engineering, Sciences and Humanities, Dubai, VAE, Dezember 2019

 

2018

Köcher, Sö., Blut, M., Iyer, G. R.: „Perceptions of Fairness of Self-Service Technologies in Service Delivery”, 46th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA, Mai 2018

Kessenbrock, A., Cziehso, G. P.: „How to Simplify Consumers’ Product Choice: An Exploration of Different Information Sources at The Point of Sale”, 46th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA, Mai 2018

Cziehso, G. P., Wobker, A., Kessenbrock, A.: „You Get What You Pay For – Physical Placebo Effects of Price Discounts”, 47th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA, Mai 2018

Autmaring, T., Cziehso, G. P., Griese, I., Holzmüller, H. H.: „Just a Mental Problem? Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets”, 46th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA, Mai 2018

Heix, S., Holzmüller, H. H.: „Is it really better to take two? Effects of dual language labeling in a national and cross-cultu-ral setting”, AMA Global Marketing SIG Conference, Santorini, Griechenland, Mai 2018

De Keyser, A., Köcher, Sa., Nasr, L., Kandampully, J.: „Front-line Technology Infusion: Conceptual Archetypes and a Future Research Agenda”, SERVSIG Conference, Paris, Frankreich, Juni 2018

Sepehr, S., Holzmüller, H. H, Rosenberger III, P. J.: „Discourse of anti-immigration and neoliberal marketization of ethnicity: an investigation of immigrant consumer vulnerability”, 18th Consumer Culture Theory Conference, Odense, Dänemark, Juni 2018

Ruffer, S., Schaefers, T.: „Customer-oriented selling of perfor-mance-based contracts – A means-end chain analysis”, Global Marketing Conference, Tokio, Japan, Juli 2018

Kessenbrock, A., Cziehso, G. P.: „Different External Informati-on Sources at Physical Stores and the Influence on the Custo-mer Buying Decision Process”, Global Marketing Conference, Tokio, Japan, Juli 2018

Cziehso, G. P., Kukar-Kinney, M., Mier, J., Tann, D.: „Why we share it – An investigation about reasons for account sharing of online content providers”, Global Marketing Conference, Tokio, Japan, Juli 2018

Heix, S., Holzmüller, H. H.: „‘To catch one’s eye isn’t always best?!‘ Exploring effects of dual language labeling: an eyetra-cking approach”, 27th Consortium for International Marketing Research, Atlanta, USA, September 2018

Autmaring, T., Holzmüller, H. H.: „Using Ethnography as a Tool for User-Driven Product Enhencement”, International Confe-rence for Marketing and Design, Faro, Portugal, Oktober 2018

Refflinghaus, R., Klute-Wenig, S., Rebsch, S., Holzmüller, H. H.: „How to Find a Suitable Distribution Partner. A Systematic, QFD-Based Approach”, 21st QMOD Conference, Wales, Groß-britannien, Oktober 2018



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