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Ausgewählte Veröffentlichungen des Lehrstuhls für Marketing

 

2021

Referierte Zeitschriftenbeiträge

Salonen, A., Terho, H., Böhm, E., Virtanen, A., Rajala, R. (2021): „Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions”, Journal of the Academy of Marketing Science, 49(1), 139-163.

Köcher, Sa., Köcher, Sö. (2021): „The Mode Heuristic in Service Consumers’ Interpretations of Online Rating Distributions", Journal of Service Research (Online first).

Köcher, Sö., Wilcox, K. (2021): „„I Made It Work”: How Using a Self-Assembled Product Increases Task Performance", Journal of Consumer Psychology (Online first).

Garnefeld, I., Krah, T., Böhm, E., & Gremler, D. D. (2021): „Online reviews generated through product testing: Can more favorable reviews be enticed with free products?", Journal of the Academy of Marketing Science (Online first).

 

2020

Referierte Zeitschriftenbeiträge

Alkire, L., O'Connor, G. E., Myrden, S., Köcher, Sö. (2020): „Patient experience in the digital age: An investigation into the effect of generational cohorts”, Journal of Retailing and Consumer Services, 57.

Autmaring, T., H., Holzmüller, H. H., Köhler, N., Kern, C., Refflinghaus, R. (2020): „Am Ort des Geschehens – Bedürfnisorientierte Produktentwicklung durch Beobachten der Kunden vor Ort“, QZ Qualität und Zuverlässigkeit, 11, 40-43.

Böhm, E., Eggert, A., Terho, H., Ulaga, W., Haas, A. (2020): „Drivers and Outcomes of Salespersons’ Value Opportunity Recognition Competence in Solution Selling”, Journal of Personal Selling & Sales Management, 40(3), 180-197.

Schäfers, T., Ruffer, S., Böhm, E. (2020): „Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration”, Industrial Marketing Management, im Druck.

Buchbeiträge/ Beiträge zu Sammelwerken

Owen, C., Manning L., Malik, A., Rosenberger III, P., Cunneen, D., Holzmüller, H. H. (2020): „Cyferlinx for coders: Hiring and performance assessment using an artificial intelligence tool”. In J. Crawshaw, P. Budhwar & A. Davis (Hrsg.), (2020), Human resource management: Strategic and international perspectives, (3. Aufl.), SAGE Publications Limited, 106-109.

 

2019

Referierte Zeitschriftenbeiträge

De Keyser, A., Köcher, Sa., Alkire (née Nasr), L., Verbeeck, C., Kandampully, J. (2019): „Frontline Service Technology Infusion: Conceptual Archetypes and Future Research Directions”, Journal of Service Management, 30(1), 156-183.

Franuszkiewicz, J., Frye, S., Terkowsky, C., Heix, S. (2019): „Flexibles und selbstorganisiertes Lernen im Labor – Remote-Labore in der Hochschullehre“, Zeitschrift für Hochschulentwicklung, 14(3), 273-285.

Köcher, Sö., Holzmüller, H.H. (2019): „Context‐induced placebo effects – An investigation of contrast effects in response expectations and actual product efficacy”, Journal of Consumer Behaviour, 18(3), 179-189.

Köcher, Sö., Jugovac, M., Jannach, D., Holzmüller, H.H. (2019): „New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations”, Journal of Retailing, 95(1), 24-41.

Köcher, Sö., Paluch, S. (2019): „’My bad’: investigating service failure effects in self-service and full-service settings”, Journal of Services Marketing, 33(2), 181-191.

Raufeisen, X., Wulf, L., Köcher, Sö., Faupel, U., Holzmüller, H. H. (2019): „Spillover effects in marketing: integrating core research domains”, American Marketing Society (AMS) Review, 9(3-4), 249-267.

Rosenthal-von der Pütten, A.M., Hastall, M.R., Köcher, Sö., Meske, C., Heinrich, T., Labrenz, F., Ocklenburg, S. (2019): „’Likes’ as social rewards: Their role in online social comparison and decisions to like other People's selfies”, Computers in Human Behavior, 92, 76-86.

Bücher/ Herausgeberschaften

Haertel, T., Terkowsky, C., Dany, S., Heix, S. (Hrsg.): „Hochschullehre & Industrie 4.0 – Herausforderungen, Lösungen, Perspektiven“, W. Bertelsmann Verlag, Bielefeld, 2019.

 

2018

Referierte Zeitschriftenbeiträge

Köcher, Sa., Köcher, Sö. (2018): „Should We Reach for the Stars? Examining the Convergence between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance”, Journal of Marketing Behavior, 3(2), 167-18 3.

Schaefers, T., Moser, R., Narayanamurthy, G. (2018): „Access-Based Services for the Base of the Pyramid”, Journal of Service Research, 21(4), 421-437.



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