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Projects and Case Studies

Student projects1

In many Technology Management courses, dealing with case studies is used to give students vivid, real-life examples. Also in this context, it is possible for companies to cooperate with the chair, enabling them to address specific questions.

For example, the course "New Product Management" confronts students with a problem of one of the chair’s collaboration partners. The students are engaged to develop a solution through using techniques and methods previously learned. The respective problem descriptions are agreed upon between the organizations and the chair in advance. Results are available for the companies afterwards, with some of the previous ones actually put into reality.

 


Case Studies Examples

 

DB_Schenker_logo

DB Schenker

DB Schenker cooperates with the Frauenhofer Institute for Material Flow and Logistics in the DB Schenker Enterprise Lab. Jointly, they have developed a digital training based on virtual reality to onboard new employees in a more efficient and motivating way (e.g., for employees working in packaging). This solution is used internally but could also be distributed externally. Within the course “New Product Management” the students evaluated relevant markets for digital trainings, the competitive situation, potential pricing models and go-to-market strategies.


b&d

b&d Energie- und Umwelttechnik GmbH

b&d Energie- und Umwelttechnik GmbH developed a coaxial earth probe system for geothermal cooling of industrial processes. It allows to dissipate low-temperature waste heat and to store it for later use.  These probes can be used for both heating and cooling. Within the framework of a case study, a market access strategy for the earth probe system will be developed. Particular attention will be paid to USP,  market and competitive analysis and market access strategies.


NexusUnited

NEXUS

NEXUS operates in the field of RPA & IoT, which are technological enabler for business process improvement and can lead as far as disruptive business model innovation. No company denies the need to embrace and deploy these technologies. But maturity of technological adoption varies across market (company sizes, industry verticals). Within the case study students were asked to define the customer adoption lifecycle, including key characteristics per stage, as well as survey the competition to define service product offerings per lifecycle phase for RPA & IoT offered by NEXUS.




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Contact

Lena Naser
Wissenschaftliche Mitarbeiterin
Tel.: 0231 755-8357