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Short and long-term Research Cooperations

long term research2

The chair is also interested in short or long-term research cooperations. A long-term collaboration comprises, for instance, the funding of a research associate by the cooperating company. Research papers to be submitted to relevant journals for publication inter alia evolve out of this funding. Please contact us in case you are interested in a research project.



Examples for short and long-term Research Cooperations

Thinksurance Logo


THINKSURANCE is a comparison portal for trade insurance for entrepreneurs and self-employed persons. It offers founders, self-employed persons and small companies the opportunity to choose a suitable insurance cover for their business quickly and transparently (e.g. a business liability insurance). Business customers can use the comparison technology to make their advice more customer-friendly and at the same time more efficient.

Within the scope of the cooperation with THINKSURANCE, the Chair of Technology Management is concerned with the topic "Marketing in young and growth-oriented companies". In this research project, the professorship wants to survey and analyse the marketing activities of the young growth-oriented company in detail. In particular, this involves the analysis of the marketing instruments used and the evaluation of the effects of these instruments over time. Furthermore, the role of the most important decision makers (CEO, CMO and investors) in the design of marketing will be investigated.



The Kreditanstalt für Wiederaufbau (KfW) is the national development bank of Germany, which is particularly dedicated to the task of realising public contracts. This includes the promotion of start-ups and SMEs, the granting of investment loans to small and medium-sized enterprises, but also the financing of private housing construction and municipal infrastructure.

Within the framework of research cooperation with the KfW, the Chair of Technology Management uses the data of the annual start-up monitor for its empirical research. In particular, the research projects examine the activities of new founders and analyse the behaviour of hybrid entrepreneurs as a special form of business start-up.

IDnow_new logo


With its Identity Verification-as-a-Service (IVaaS) platform, IDnow is Europe's market leader for document-based identity verification. IDnow's portfolio covers a wide range of applications within regulated industries in Europe as well as for new digital business models worldwide by securely verifying the identities of more than 7 billion customers from 195 different countries.

The professorship for technology management is doing research together with IDnow on the topic "Success factors in B2B partnerships". The research project focuses in particular on partnerships with established companies that face high regulatory and security requirements.



A-Z GartenHaus GmbH is Europe's leading online specialist retailer for home & garden projects. The product range comprises over 30,000 products from the categories garden houses, saunas, terraces, carports, etc. If desired, customers can also choose from individual services (including building application, demolition, installation). As a specialist dealer, A-Z GartenHaus GmbH supports the decision-making process with a purely digital, individual customer advisory service.

The Chair of Technology Management is conducting research together with A-Z GartenHaus GmbH on the topic of "Success factors of a purely digital customer journey for projects and services requiring intensive consultation". This research project focuses on the digitalisation of the stationary trade and its influence on the customer experience.



FLEX Capital is a private equity fund founded by successful serial entrepreneurs that invests in profitable and growing companies from the German Internet and software middle class. The Chair of Technology Management conducts research together with FLEX Capital in the area of management practices in technology companies. Within the framework of this research project, success factors for start-ups are examined.



Possibilities for organizations to collaborate with the chair

If you are interested in a cooperation with the chair, please do not hesitate to us.


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Lena Naser
Wissenschaftliche Mitarbeiterin
Tel.: 0231 755-8357