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New Product Management (Master - TM I)

Field of Study: Master / Business C

Lecturer:

Prof. Dr. Tessa Flatten
Wiss. Mit. Corinna Gerleve
Wiss. Mit. Caroline Kettner

Extent of studies /Credits:

4 SWS (Credit hours) / 7,5 Credits 

Date and Time:

Emil-Figge-Straße 80 - room 2.070

(FOR ACCEPTED STUDENTS ONLY)

Lecture: Tuesday, 21st April 2020 - 04:00 p.m. -07:30 p.m.
Lecture: Tuesday, 28th April 2020 - 04:00 p.m. -07:30 p.m.
Lecture: Tuesday, 5th May 2020 - 04:00 p.m. -07:30 p.m.
Lecture: Tuesday, 12th May 2020 - 04:00 p.m. -07:30 p.m.
Tutorial: Tuesday, 26th Mai 2020 - 04:00 p.m. -07:30 p.m.
Feedback Session (optional): Tuesday, 23rd June  2020 - 04:00 p.m. -07:30 p.m.
Final Presentation: Tuesday, 7th July  2020 - 04:00 p.m. -07:30 p.m.
Lecture: Tuesday, 14th July 2020 - 04:00 p.m. -07:30 p.m.

Between the dates, group work will take place in cooperation with the
partner firms.

All lectures and tutorials are held online.
All accepted students find further information about the course in the Moodle room: [TM] New Product Management (TM I) – SoSe20.

Application:

Application period: 16.01.-24.01.2020

Please apply via our application tool.

The following documents are required for the application:

  • Boss Transcript of records (Master)
  • Proof of grade (Bachelor)
  • CV in tabular form
  • Confirmation of practical experience
  • Confirmation of international experience

 

The selection of students follows the selection criteria for seminars and theses, which you can find here.

 

Incomplete applications will not be taken into account. We will inform you about your application by e-mail until 31.01. For questions about the application, please contact by e-mail only.

Language: English
Begin: 21.04.2020

Contents

This course uses an analytic model to integrate the stages of new product development. A process model for new product development is introduced, which consists of the phases identification, concept generation, concept evaluation, development as well as launch of new technology-driven products. Moreover with the lecture strategic questions regarding new product development are discussed and tools like e.g. product innovation charter and evaluation techniques are introduced.

A more detailed course outline can be found here.

Disclaimer: All information and hints given are done so without responsibility or liability for correctness and functionality. Please consult the official module guide for further information.

   
Application

The course will be held in English and is limited in terms of the number of students in order to guarantee a good supervision in context of group work. The allocation of places takes place according to applications.

   
Documents

Course documents will be provided. Access data for this course will be given on the first event.


 

Sub content

Contact

Corinna Gerleve
Wissenschaftliche Mitarbeiterin
Caroline Kettner
Wissenschaftliche Mitarbeiterin
Tel.: 0231 755-5434