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Founding & Management of Startups


Current research projects at our chair:

Psychological capital in social entrepreneurship

Besides human and social capital, psychological capital gains importance as determining factor for the success of start-up. As an internal resource of a positive state of development, psychological capital seems especially relevant for social entrepreneurship, which requires the founder to balance both economic and social success. The research project examines the influence of psychological capital on the entrepreneurial success and persistence of the founders. Furthermore, the aim of this research project is to close the research gap asking for further findings on the mechanisms and interactions of psychological capital. Hence the impact of psychological capital on various dimensions of entrepreneurial passion and decision making are researched within this project.

Your contact: Dr. Corinna Schmidt

(Negative) personality of entrepreneurs and its effects

Personality research of decision-makers and founders is an interface topic between management and psychology research. While research on the personality of managers is more advanced, research on the personality of founders is still in its infancy. In order to advance this research stream, the research project is investigating the influence of the so-called dark triad of personality (narcissism, machiavellianism and psychopathy) on the behaviour and business success of founders. We pay special attention to examining whether these negatively connotated characteristics can also have positive effects in a certain context. In addition, the aim is to close the research gap that requires further insights into the mechanisms and interactions of the Dark Triad. In order to achieve this goal, the effects of the Dark Triad on the entrepreneurial passion and the founding approach of the founder will be investigated.

Your contact: Martin Ruth

Entrepreneurship in developing countries

The majority of people is living in developing countries which show significant population growth rates. This fact creates an huge amount of potential workers who are entering the respective job markets and poses enormous challenges for job creation. One solution to this is to foster local entrepreneurship. However, the environment that these potential founders are facing is quite different to the one in developed countries like Germany. The research project therefore examines the impact of the mostly necessity-driven motivation, how entrepreneurs react to the extreme resource shortage and run their business within the mostly informal economy.

Your contact: Marc Schmidt

Hybrid Entrepreneurship

Hybrid entrepreneurship describes the founding of a start-up in parallel to a wage job. Whereas this type of entrepreneurship is very popular in practice, it only recently received attention in research. Goal of this research project is to analyze the degree to which hybrid and pure entrepreneurs are different from each other. In addition to analyzing personal differences between the two entrepreneurship types, we compare the businesses founded by hybrid with those created by pure entrepreneurs.

Your contact: Jana Schulz

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Publications - Highlights


Startā€up financing: How founders finance their ventures' early stage (forthcoming)


Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement (forthcoming)



How Entrepreneurial Firms Profit from Pricing Capabilities: An Examination of Technology - Based Ventures



What Drives Advertising Success on Facebook? An Advertising Effectiveness Modell